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Contact: Khalid Ahmed
Items
No. |
Item |
23. |
Declarations of Interest
Minutes:
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24. |
Minutes of meeting held on 7 September 2010 PDF 160 KB
Minutes:
Agreed as an accurate record.
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25. |
Exclusion of Press and Public
To confirm the items of business marked Part I
will be considered in public and that the items marked Part II will
be considered in private.
Minutes:
It was agreed that all items of business were
considered in public.
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26. |
Major Review - Census 2011 - To Look at How This Council Can Contribute to Improving The Population Data For The Borough PDF 69 KB
Additional documents:
Minutes:
Members were provided with a report
which provided details of progress made on the review so far,
together with details of information which had been requested at
the last meeting.
Nick O’Donnell, Head of
Stakeholder Management and Amanda King, Area Manager for Office for
National Statistics (ONS) attended the meeting and provided the
review with an update on progress so far in relation to the
preparation of the Census.
Members were informed that for across
Hillingdon, the Census field operation consisted of an Area
Manager, 15 Coordinators and 1 shared Community Advisor. In
addition, there would be approximately 140 collectors and special
enumerators,. Exact numbers would be
decided and communicated in early November. The Community Advisor,
Mohamud Abdi introduced himself to Members and explained
that he was a representative of the Somali community and would be
working across Hillingdon, Hounslow and Ealing.
A number of issues were raised and
these included:
- Members were reminded
that this Council’s Communications Strategy for the Census
was drafted. However ONS had yet to release details of the national
publicity / communications strategy as this has been delayed
pending Government restrictions on marketing spend. ONS hopes to
share its plans with local authorities in late November. Members
expressed some concern at this as this authority had to co-ordinate
its communications and publicity with that of
ONS
- Members were assured that there would be a
national advertising campaign in February and this would involve TV
and radio commercials to raise awareness of the 2011 Census and
highlight to the public the importance of filling in the Census
questionnaire. In addition technology such as Facebook, Twitter etc would be used to engage with
younger people
- The Council’s Communication’s Team,
pending finalisation of the national communication’s
strategy, planned to utilise all existing communications channels
to help encourage returns of the Census questionnaire including the
Council magazine, Hillingdon People, the Council’s website,
social media, news media and resident
engagement
- The emphasis of engagement should not just be to
focus on minority ethnic groups, but should be to focus on all of
the general public. This was because there was evidence to suggest
that there were particular groups of the general public as a whole
who needed to be aware of the importance of participation in the
Census
- The Census Local Partnership Group would focus on
the general public as a whole where maximum engagement would take
place
- The Community Advisor would be working with all
religious and community groups for the Somali population at
community events across the Borough. Reference was made to a
community event which would be taking place with the West London
Somaliland community in Hayes on 15 October
2010
- Regarding the use of data obtained from the
Council, the public would be assured that the data would not be of
a personal nature or at individual level, but would be at an
aggregate level to enable data quality assurance. This would be
publicised to ensure the public were assured of
confidentiality.
- Reference was ...
view the full minutes text for item
26.
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27. |
Work Programme 2010/11 PDF 68 KB
Minutes:
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28. |
Cabinet Forward Plan PDF 38 KB
Additional documents:
Minutes:
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